Marketing
The marketing tools offered by fimble are a variety of tools to acquire and reengage your customers.
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DATA COLLECTION
Collection of customer and potential customer data.
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CUSTOMER ACQUISITION
Attraction of new customers through offers.
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CUSTOMER SEGMENTATION
Customer segmentation based on data and buying habits.
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CONVERSION
Conversion of potential customers through mass communication and competitions.
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UPSELLING
Enhanced upselling through product proposal in the cart and digital signage system.
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COMMUNICATION
Automated communication for immediate and useful customer information.
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REENGAGEMENT
Reengagement of customers through coupons.
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FREQUENCY
Customer retention through targeted actions and rewards programs.
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RETENTION
Dissatisfied customer retention through complaint management and sorry coupons.
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Data Collection
Any successful marketing action, whether is communication or analytics, requires the collection of customer and potential customer data from a variety of sources. Fimble does this in the following ways:
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Forms
Creating dynamic forms that are used for surveys, customer satisfaction forms or even communication forms. The system collects all the data, under the client tab, which is then used for segmentation & reporting. In case the data does not correspond to an existing customer, a potential customer is automatically created that can be used for mass communication.
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Newsletter
By subscribing to the newsletter, the customer is marked as the recipient of the newsletter and the potential customer is automatically registered in the leads.
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Profiling
The enrichment of the customer data is done either through profiling forms or by displaying the missing data in the customer tab for manual completion.
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Competitions
Opportunity to participate in competitions, through which the collection of further data is achieved.
Costumer Segmentation
The segmentation of customers, potential customers, stores and generally all entities within the system, provides the possibility of better targeting and statistical reporting. Fimble performs segmentation in the following 3 ways:
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Static Segments
Static segmentation created manually via filters provided by the system, for searching records.
Example:
Search for customers who have not ordered for more than 180 days and assign to the segment "Inactive customers".
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Dynamic Segments
Dynamic customer segmentation based on automatically modified features.
Example:
Dynamic setting of conditions that includes "customers who place more than 3 orders per month" and automatic assignment to the segment "Loyal customers".
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Buying habits
Dynamic segmentation of customers based on buying habits.
Example:
Dynamic setting of conditions that includes "customers who order products that include chicken" and automatic assignment to the segment "Chicken lovers".
Conversion
The transformation of potential customers into active customers is enhanced by the following methods:
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MASS COMMUNICATION
Continuous communication with those interested, with a newsletter or push notification informing about offers, coupons, new products, etc.
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COMPETITIONS
Through which a participant in a competition can potentially become an active customer with the corresponding communication.
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COUPONS
Communication of a coupon online or offline (ex. Google Ads or radio).
Retention
Successful customer retention is enhanced through fimble in the following ways:
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TICKETS
Manage and monitor all tickets and complaints that enter the system both B2C and B2B so that the detection and resolution of any problems are carried out immediately and efficiently.
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SORRY COUPONS
In addition to ticket management, fimble provides a smart way to assign a discount coupon to the account of a customer who has lodged a complaint, for their next order, depending on the type of complaint, significantly increasing customer retention.
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FEEDBACK
Constant communication with the customer is an important element for understanding the views of customers. For this reason, the customer has the ability through a page/screen to express views in dynamic units (eg speed, service, taste) and in case of a low score, the system automatically creates a ticket.
Decision Making
In addition to the marketing features offered by the platform, fimble also provides some additional applications that help in achieving a more complete recording of marketing data so that more appropriate decisions can be made in the future.
Marketing Campaigns
Recording of marketing actions performed and planned both online (e.g. Google Ads) and offline (ex. Radio) whose data are evaluated statistically and used by other applications such as Forecast, Scheduling, etc.
Competition
Track your competitors and their locations, monitor their prices and offers.
Reporting
Detailed statistical reports for all marketing actions.